Apple held their much-anticiapted iPhone announcement this morning from their very own Town Hall, located at Apple HQ in Cupertino, CA. The event began at 10:00a Pacific and concluded at 11:15a Pacific. Below is a summary of the announcements made at today's event:
- Tim Cook takes the stage and acknowledges that the event was live-streamed to Beijing, Tokyo and Berlin (three emerging iPhone markets).
- Tim reminds us that the iTunes Festival is going strong during the month of September, available for free via Apple TV, iPhone, iPad or iTunes.
- 700 Million iOS devies sold to date
- "This month, we've been hard at work completing iOS 7"
- Craig Federighi takes the stage
- Describes parallax & layers of Control/Notification Center and routes "edge to edge design with precise typography"
- New ringtones, new multitasking view, new Safari, major Siri improvements
- New timeline view in the Camera Roll allows you to easily and quickly find photos
- iTunes Radio is "the best way to experience and discover new music"
- Available for iPhone 4S and newer
- iOS 7 to be available on September 18 for free for iPhone and iPad
iWork & iLife
- Tim Cook takes the stage
- "Keynote, Pages and Numbers is an incredible way to create content"
- Keynote, Pages, Numbers, iPhoto and iMovie will be available for free on all new iOS device purchases
- Phil Schiller takes the stage
- There will be two new designs (iPhone 5c and iPhone 5s), replacing the iPhone 5
- The iPhone 4s 8 GB model will still be available (for free, with most carriers)
- Available in green, white, blue, red and yellow
- The entire back will be made of one solid piece of a silicon rubber material
- "When you hold the iPhone 5c for the first time, you will be blown away"
- Display will be a 4" Retina display
- Will have an 8 MegaPixel rear camera
- Will have an improved front-facing (FaceTime) camera
- Pricing with 2-year contract: 16 GB ($99), 32 GB ($199)
- Cases will be available for $29
- Pre-orders will be available September 13, available in-store on September 20
- "Packed with incredible new features"
- Available in silver, gold and slate (space grey)
- "System-on-a-chip" A7 processor now 64-bit (1 Billion transistors), "first ever on a smartphone"
- Apple's iOS apps will be 64-bit going forward
- Up to 2X faster with graphics (40X faster than the original iPhone)
- OpenGL ES 3.0, up to 56X faster graphics performance than the original iPhone
- New M7 component, motion coprocessor which detects motion without waking the phone up
- Battery life: "equal to or greater than the iPhone 5" (10 hours 3G talk time)
- New camera system (5-element lens, f/2.2 aperture, 15% larger active sensor, 1.5 micron pixel size)
- Improved dual-LED flash ("true tone flash") for more accurate color balancing, using multi-color (one cool, one warm)
- New burst mode takes 10 photos/second by pressing & holding the shutter button
- New 120fps slow motion feature at 720p
- Researchers show that 50% iPhone users don't use passcodes
- New "Touch ID" feature is a touch-capacitive fingerprint sensor built in to the home button
- Touch ID sensor is 170 microns thin with a 500ppi resolution with 360 degree readability
- "Can simply touch the home button to unlock your iPhone"
- Can use Touch ID for unlocking iPhone as well as commerce (iTunes Store, etc)
- Touch ID can handle multiple fingerprints
- Fingerprint data accessible only to sensor, not stored on sensor or backed up to iCloud, not available to other software
- Pricing with 2-year contract: 16 GB ($199), 32 GB ($299), 64 GB ($399)
- New leather cases, available in five colors, each costing $39
- Available in-store and for order on September 20
Shortly after the conclusion of the event, Apple updated their site to include several marketing videos and a plethora of technical information and imagery. The keynote is also available in its entirety. You can watch it here.