In preparation for Earth Day 2014, Apple released a new video showcasing their thoughts on protecting and enhancing the environment.
"We strive to create products that are the best they can be in ever way. Products that are beautiful, easy to use, and powerful. And the same passion for innovation goes into how we think about environmental responsibility. It's why we work tirelessly to reduce our impact on climate change, find ways to use greener materials, and conserve the resources we all need to thrive. And while we're proud of the progress we've made, we know we can still do better. It won't all happen overnight. But we can work to get better every day."