Apple held their much-anticipated product announcement event this morning in San Francisco's Yerba Buena Center for the Arts this morning. As expected, the event had a lot to do with iPad. It also had a lot to do with other products (MacBook Pro, Mac Pro, OS X Mavericks, and more). All in all, it was a great event with a lot of great things happening.
Although Apple streamed the event live via Apple TV and iTunes (OS X and iOS), not everyone had the time to watch the full 90-minute event. For those (and others who want another dose of excitement), here is a quick recap of today's announcement:
Welcome
- Tim Cook takes the stage
- Introduces the event by playing a video re: Apple's quality and attention to detail
- Reviews success of recent iPhone 5s and 5c launch, "Biggest iPhone launch ever"
- iOS 7 a "bold new redesign"
- 5 days after its launch, 200 million devices were running iOS 7
- Currently, 64% of iOS devices running iOS 7
- Over 20 million users listening to iTunes Radio
- Over 1 billion apps available on the App Store
- "Our goal is to build computers that people love to use"
- "Our competition is confused"
OS X Mavericks
- Craig Federighi takes the stage
- "OS X Mavericks is a doozy"
- Mavericks allows you to get more out of your hardware (battery, CPU, GPU, etc)
- Simply installing Mavericks will increase your batter life by up to 90 minutes
- "Compressed memory" vastly improves your RAM usage
- Enhanced notifications, new social features in Safari, Finder tags, etc.
- Mavericks now has Maps and iBooks (to match IOS)
- Push notifications in Safari
- OS X Mavericks is FREE!!
MacBook
- Phil Schiller takes the stage
- The MacBook Pro is the "best reviewed laptop ever made"
- Major updates to both 13" and 15" MacBook Pro with Retina
- 3.46 pounds for the 13" MacBook pro, and 0.71 inches thin
- 13" MacBook Pro powered by the new Haswell processor
- 15" MacBook Pro powered by the new Crystalwell processor
- Up to 9 hours of battery life on the 13" MacBook Pro
- MacBook Pros now include 802.11ac
- New 13" MacBook Pro starting at $1,299
- New 15" MacBook Pro starting at $1,999
- Available today
Mac Pro
- The Mac Pro "is the future of the desktop"
- Xeon E5 processor (up to 12 cores)
- 1866 MHz DDR3 memory (up to 64 GB)
- Comes standard with two AMD FirePro graphics cards (up to 12 GB VRAM)
- Configurable with up to 1 TB of internal SSD storage
- Features Thunderbolt 2 ports (supporting up to 6 devices per port)
- Final Cut Pro X and Aperture designed to take advantage of new Mac Pro hardware
- Price will start at $2,999
- Available in December
- Assembled in the USA
iLife & iWork
- Eddy Cue takes the stage
- "Our apps teams have been very busy"
- Brand new versions of all creative iLife apps (iMovie, iPhoto and Garageband)
- PhotoBooks now available for iPad
- iMovie has been completely redesigned
- iMovie for iPad will bring desktop-class effects to your iPad
- Many new features in the desktop version of iMovie
- All-new-look for Garageband for iPad
- "Drummer": a new automated music-making system in GarageBand
- iLife updates available today for free
- iWork has also been redesigned, from the ground up
- Full file-compatibility in iWork between devices (OS X and iOS)
- Keynote features some incredible new animations and transitions
- All transitions updated with more accurate physics calculations
- New "Share Link via iCloud" feature makes sharing a breeze
- iWork for iCloud now includes incredible collaboration features
- New iLife and iWork... incredible updates
- iWork FREE!!
- Available today
iPad
- Tim Cook takes the stage
- iPad is one of the most successful products in history
- People use the iPad more than any others use non-iPad devices
- iPad is #1 in Customer Satisfaction
- Over 475,000 iPad-only apps available on the App Store
- "It's not about quantity, it's about quality"
- Tim shows a video that shows how many industries use the iPad
- Phil Schiller takes the stage to introduce the next-generation iPad
- The next-gen iPad will be called "iPad Air"
- iPad Air features 9.7" Retina display with thinner bezel, and is only 7.5 mm thin, weighs 1.4 pound
- iPad Air features new A7 64-bit processor (2x times the previous-gen performance)
- Graphics performance 72x faster than the original iPad
- Improved cameras, microphones, etc.
- More features, same 10-hour battery life
- iPad Air will support MIMO for improved wireless transfer rates
- iPad Air comes in silver and space gray
- Prices start at $499 for a 16 GB WiFi-only model
- iPad Air available November 1
- "iPad mini has been a huge hit with customers"
- iPad mini now has a 7.9" Retina display
- iPad mini sports a 10-hour battery life and MIMO support
- Improved cameras
- iPad mini comes in silver and space gray
- iPad mini prices begin at $399
- iPad mini available in late November
- New covers and cases (starting at $39)
The full keynote presentation is available here.
