Apple Media Event - March 25, 2019 - "It's show time."

Apple held their Spring media event today at the Steve Jobs Theater at Apple Park in Cupertino, CA.

Today’s event was all about services… Apple News, Apple Pay, App Store and Apple TV. To help tell their story, they had many big name directors and actors join them on stage. Here is a run-down of the announcements from this morning.


10:02a Pacific - Media event kicks off with a video highlighting the plethora of Apple hardware and services

10:03a Pacific - Tim Cook takes the stage to a roaring applause

  • Good morning and welcome to the Steve Jons Theater!

  • Today’s event is all about services

  • Services allow us to enrich our lives

  • Apple services include iCloud, ApplePay, Siri, FaceTime, Apple Music and more.

  • Services have to be easy to use, uncompromising attention to detail, personal data must be private, expert curation, personalized for you, shared with your entire family


10:07 Pacific - Apple News

  • Apple News is the easiest way to consume news on your iOS device, from trusted sources

  • Apple News is the #1 news app with over 5 billion reads

  • We’re bringing magazines to Apple News

  • All-new service called Apple News+

  • We have magazines for just about every passion under the sun”, all found in a single place

  • Magazines will be available within the Apple News app

  • Currently, more than 300 magazines included in Apple News+

  • Other subscriptions also available such as Wall Street Journal and The LA Times

  • Advertisers are NOT allowed to track usage

  • Apple News+ costs $9.99/month for access to ALL content, subscriptions are available to all family members for no extra charge

  • Apple News+ is available today and the first month is FREE!

  • Apple News+ is available in the US and Canada (in English and French)


10:23a Pacific - ApplePay

  • The vision of ApplePay is to replace the traditional wallet

  • On target to surpass 10 billion transactions this year

  • By the end of 2019, ApplePay will be available in more than 40 countries

  • ApplePay to be fully supported on transit systems in Portland, Chicago and New York City

  • Today, Apple is introducing a new service called AppleCard

  • AppleCard is designed to take advantage of the power of the iPhone

  • Sign up on your iPhone and it’s available to use within minutes

  • Need help with AppleCare? Support is available via Messages

  • Reporting is much simpler and cleaner to understand

  • Every time you spend with AppleCard, you get 2% cash back (3% on iTunes) and you get it every day - this is called DailyCash

  • Apple helps to minimize interest expenses

  • AppleCard has no fees… late fees, over limit fees, usage fees… nothing.

  • Apple has partnered with Goldman Sachs and MasterCard

  • Every transaction is authenticated with TouchID or FaceID

  • Apple does NOT track what you buy, where you buy it or how much you spend

  • Physical card is made out of titanium and the name is laser engraved

  • No signature on the card

  • AppleCard will be available this Summer


10:40a Pacific - App Store

  • From day 1, the App Store is a safe way to discover new apps

  • App Store is visited by more than 500 million people each week

  • iOS has become the largest gaming platform in the world, due in part to the App Store

  • More than 1 billion people have downloaded games from the App Store

  • There are more than 300,000 games available on the App Store

  • Apple Arcade: first game subscription service

  • A single subscription gives you access to 100+ games

  • Apple Arcade is accessible on iPhone, iPod, iPad and AppleTV and games are available offline

  • Parents can manage screentime

  • Apple Arcade does NOT track user data

  • Apple Arcade will be available this Fall (pricing to come later)


10:51a Pacific - Apple TV

  • TV is more than just entertainment… it’s cultural and enriches our lives

  • With so many choices, it’s sometimes hard to know where to start

  • Today, Apple is unveiling an all-new Apple TV app

  • Over 100,000 titles are built into the Apple TV app

  • New TV experience is truly a la cart… only pay for what you want

  • Introducing the all-new Apple TV app

  • Regardless of where you get your content from, ALL content is available in the Apple TV app

  • The all-new Apple TV app will be available on Apple TV, iPad, iPhone and iPod

  • Apple TV app will be available this May via a software update

  • Apple TV app will also be available on the Mac… this Fall

  • Apple TV app will also be available on Smart TVs (Samsung, Sony, LG, etc) later this year


11:04a Pacific - Apple TV+

  • All-new service called Apple TV+

  • Great stories can change the world” because they connect us

  • Steven Spielberg takes the stage

  • Reese Witherspoon and Jennifer Aniston take the stage

  • Steve Carell takes the stage

  • Jason Momoa takes the stage

  • Kumail Nanjiano takes the stage

  • Big Bird (Sesame Street) takes the stage

  • JJ Abrams and Sara Bareilles take the stage

  • Apple TV+ will be the destination for the highest quality original content

  • Apple TV+ will be available on Apple TV and all other devices

  • Apple TV+ will be an ad-free service, and everything is downloadable

  • Apple TV+ will be available in 100+ countries

  • Apple TV+ will be available this Fall

  • Oprah Winfrey takes the stage

11:49a Pacific - Event Concludes

Posted on March 25, 2019 .

Apple Media Event - October 30, 2018

If you thought Apple had nothing more to announce after last month’s media event, think again! Today’s event (held at the Brooklyn Academy of Music in Brooklyn, New York) was bigger (much bigger) than last month’s event.

Today, Apple announced the all-new MacBook Air, Mac mini, iPad and more. The details are found below.

Tim Cook takes the stage to a roaring NY crowd

  • Good morning! It is so great to be in New York!

  • Apple’s focus has always been to provide tools to unleash your creativity

MacBook Air

  • 51% of Mac users are new to Mac (76% in China)

  • 100 million Mac users

  • Great care has been taken with macOS Mojave to bring the best features to users

  • Today, Apple announces the successor to the MacBook Air… the new MacBook Air (with Retina display)

  • Note: no more USB Type A ports

  • Laura Grove takes the stage

  • No more aluminum bezel… the screen goes almost to the edge

  • Features a 13.3” display with 4 million pixels (2560x1600) and 48% more colors

  • The new MacBook Air now has Touch ID (yay!) and Apple’s T2 security chip

  • The new MacBook Air features a new 3rd-generation butterfly keyboard and new Force Touch Trackpad

  • Audio is 25% louder and 2 times more base with a 3-mic array

  • Features 2 Thunderbolt 3 ports that supports up to a 5K display and eGPUs

  • Inside: up to 8th generation Intel Core i5 and 16 GB memory

  • Battery: “all-day battery life” (up to 12 hours of wireless web browsing or 13 hours of iTunes playback)

  • Features 17% less volume that previous MacBook Air and 15.6 mm thin (10% thinner) and weighs 2.75 pounds (.25 pound lighter than previous MacBook Air)

  • The chassis is now be constructed of 100% recycled aluminum (reducing carbon footprint by 50%)

  • Availability in 3 colors: Silver, Space Gray and Gold

  • Price: starting at $1,199, is available for order today and is available November 7

  • Note: the previous model MacBook Air is still available for purchase in limited configurations

Mac mini

  • Tom Boger takes the stage

  • Features a new Space Gray finish (specifically chosen for the pro users)

  • Every Mac mini starts with 4 cores of processing power (upgradable to 6 cores)

  • New Mac mini is up to 5 times faster than previous models

  • Memory: up to 64 GB available (2666 Mhz SODIMM)

  • All Mac mini models are SSD (up to 2 TB)

  • Al Mac mini models feature the new T2 security chip

  • New thermal cooling system to keep the system cool under heavy load

  • 4 Thunderbolt 3, HDMI and 2 USB Type A ports

  • Entry Config: 8 GB memory, Intel Core i3 and 128 GB SSD for $799, is available for order today and is available November 7

  • New chassis is made from 100% recycled aluminum

Today at Apple

  • Angela takes the stage

  • Today at Apple is a retail program who brings knowledge to millions of Apple users

  • Since the creation of Today at Apple, more than 18,000 sessions have been held

  • 60 newly designed sessions announced today including AR and Siri Shortcuts (launching in 2019)

  • All retail locations now operate on renewable energy

  • Our commitment is to humanize technology


  • A magical piece of glass that turns into anything that you want it to be

  • Apple has sold over 400 million iPads

  • Apple sold more iPads in the last year than any other computer maker has sold computers

  • Today, we’re announcing an all-new iPad Pro that will push the limits even further

  • John Turvis takes the stage

  • The new iPad Pro is all about the (edge-to-edge) display and features a liquid Retina display

  • New iPad Pro features an 11” display in the same chassis size with 250,000 more pixels (a 12.9” is also available)

  • The new iPad Pro is 5.9 mm thin (achieving 25% less volume)

  • Face ID is now standard on iPad Pro

  • No more Home button

  • New iPad Pro is powered by the all-new A12X Bionic chip (7nm technology) with more than 10 billion transistors and an 8-Core CPU (up to 90% faster than last year’s iPad Pro model)

  • Context: this iPad Pro is faster than 92% of mainstream PC laptops available today

  • Graphics performance is now 1,000 times faster than the original iPad

  • Up to 1 TB storage capacity available

  • USB-C is the connector of choice (yay!) (which also supports charing OUT)

  • New Apple Pencil features magnetic connection and pairing, also charging wirelessly

  • New Smart Keyboard Folio

  • Audio output (woofers and tweeters) are now available in all 4 corners for true 360 degree rotation

  • 11” base model starts at $799, is available to order today and available in stores on November 7

  • 12.9” base model starts at $999, is available to order today and available in stores on November 7

One More Thing…

  • iOS 12.1 is available today for download with Group FaceTime, dual-SIM support for iPhone XS and XR, over 70 new emoji and much more

To view the video from today’s event, click here.

Posted on October 29, 2018 .

Maui, Hawaii in 4K [Drone]

The island of Maui is one of the most beautiful places on earth! After a recent visit there in September 2018 (along with my DJI Mavic 2 Pro drone), I came home with nearly 2 hours of gorgeous aerial footage of this remarkable island.

So what does one do with all that amazing footage? Share it with the world, of course! So, without further delay, I present to you… Maui, from 400 feet (give or take).

Posted on October 2, 2018 .

Apple Fall Product Launch Event - September 2018

Apple’s annual Fall product launch event was this morning and it was a big one! Tim Cook and company announced new Apple Watch and iPhone updates with some incredible new features.

Today’s media event was broadcast from the Steve Jobs theater at Apple’s new Apple Park location in Cupertino, California.

Below are notes from the event.

Posted on September 12, 2018 .

Apple Event - WWDC 2018 Keynote

Apple’s annual Worldwide Developers Conference (WWDC) kicks off this week in San Jose, Calif., with one of its trademark product keynotes, starting Monday, June 04 at 10:00a.

The company is expected to announce updates to its major software platforms, such as iOS and WatchOS, and reportedly new “Digital Health” tools to promote responsible gadget use.

Posted on June 4, 2018 .

Happy Thanksgiving!

This time of the year is my absolute! As we approach the Thanksgiving holiday, my mind turns to the many things that I am thankful and grateful for. In an effort to share some of the things that I am grateful for, I thought I would put together a list. Who knows, maybe my list will help others to enhance their sense of gratitude for the everyday things around them.

There are so, so, so, so many things to be grateful for. Not just this time of the year, but every day of every year. I hope that we (myself included) don’t take these things for granted and cherish them every single day. Life is a gift.

Posted on November 23, 2017 and filed under Opinion.

Animoji Performs "Bohemian Rhapsody"

The new iPhone X packs a serious punch when it comes to technology!! And with all great technology comes fun, right? If you can't have fun with tech, then you're doing something wrong (is it ok if I coin that phrase?).

When Apple introduced Animoji (animated emoji) on Stage at WWDC earlier this year, I immediately knew that I had to use this technology to create a music video for Queen's "Bohemian Rhapsody". That song screams for Anomoji to perform in their place, right?

Ladies and gentlemen, I present to you "Bohemian Rhapsody", performed by Animoji!

How did I make it? It required a little bit of creativity, Apple's new iPhone X and Final Cut Pro.

Posted on November 9, 2017 and filed under Design, How To, iPhone, Opinion.

Getting Creative with "Do Not Disturb While Driving"

When Apple came out with iOS 11, I was so excited for the “Do Not Disturb While Driving” feature. I was hoping this would help me never be distracted by my phone while on the road again! Unfortunately, I quickly realized that my phone acts as my GPS. I need my Maps App (whether you use Waze, Google Maps, or Apple Maps), to be active on my phone! And that does not happen when “Do Not Disturb While Driving” is enabled.

So, if you prefer not to use this feature while driving, what else can you use it for? We will discuss exactly that in this post.

Posted on October 6, 2017 and filed under How To, iOS, iPhone.

The Importance of Staying Current with Software

My father, a practicing pediatrician, constantly advises patients to eat healthier foods. In response, they complain of how expensive eating healthy is. My father always replies, “Think how expensive your doctor and hospital bills will be if you don’t take care of your body. Plus, you will feel a lot better!

In much the same way, staying current on our software ensures the best, fastest working systems possible. Effective technology allows businesses to increase profitability and everyday users to simplify their lives. As we keep our software up-to-date, we will need to consider (1) why software updates are vitally important, (2) how often we should update our devices, and (3) how to update our systems.

Posted on September 29, 2017 and filed under How To, iOS, iPad, iPhone, Mac, Opinion.

macOS High Sierra is NOW AVAILABLE!

Apple today announced macOS High Sierra, the latest release of the world’s most advanced desktop operating system, is now available as a free update.

With macOS High Sierra, Mac users gain powerful new core storage, video and graphics technologies. A new file system ensures more efficient and reliable storage, and support for High-Efficiency Video Coding (HEVC) brings stunning 4K video at lower file sizes. Metal 2 powers virtual reality content creation, faster performance and more. The Core ML developer framework makes it easy to create apps with powerful machine learning that predict, learn and become more intelligent. macOS High Sierra also includes a number of refinements to the apps Mac users enjoy everyday, including Photos and Safari.

Posted on September 25, 2017 and filed under Mac.

My Top 5 Favorite Features of iOS 11

At precisely 10 AM in Cupertino, CA, iOS 11 became available for iPhone and iPad. As a wannabe-technical-nerd, I wanted to be one of the first to download it. By the time dinner came around, I installed the update, tested many features, and was ready to tell my wife about all the awesome updates. Here are 5 of my favorites.

Posted on September 22, 2017 and filed under How To, iOS, iPad, iPhone, Opinion.


Starting today, iPhone and iPad customers around the world will be able to update their devices to iOS 11, a major update to the world’s most advanced mobile operating system and the biggest software release ever for iPad. iOS 11 brings augmented reality to hundreds of millions of iOS devices and new professional capabilities improve images in Photos and Camera. Siri is more natural and useful and a redesigned App Store makes it easier to discover apps and games.

Posted on September 19, 2017 and filed under Design, iOS, iPad, iPhone.

Apple's Fall 2017 Media Event

Apple will be holding their Fall 2017 media event today, September 12, 2017 and it's a big deal!! It's a big deal for two reasons... 1) they are rumored to announce their latest iPhone... and it's no ordinary iPhone release, this is their 10th anniversary iPhone! 2) they will be presenting live, for the very first time, from the Steve Jobs Theater at their new Apple Park campus. Either way, this is an announcement not to miss.

We will be updating this post live as the event is in progress, so keep your fingers on Command+R (refresh)!!

Posted on September 12, 2017 .

Protecting Your Online Privacy and Identity

Taking a systematic approach to online safety and protection is only half the battle! To be truly safe and protected online takes effort and discipline on our part. Fortunately, it requires very little time and virtually no effort at all. In most cases, it requires nothing more than a heightened sense of awareness and a few simple tweaks to your online routine. Here are a few suggestions that will go a long way to keeping you (and your data) safe online.

Posted on September 11, 2017 and filed under Opinion.

WWDC 2017 Keynote

Apple's World Wide Developer Conference is this week in San Jose, CA, and that means the WWDC Keynote address took place this morning! Tim Cook and many of his colleagues took the stage at 10:00a Pacific to kick off this year's developer conference.. Below is a list of Apple announcements and updates.

Posted on June 5, 2017 .