Apple's March 21 Media Event

Apple held their much-anticipated March 21 media event today. The event was held at their very own Town Hall theater and streamed live. Below are notes from the event.


  • Tim Cook takes the stage after a short "40 years in 40 seconds" video commemorating Apple's 40th birthday (April 01, 2016)
  • "We have a responsibility to protect your data and your privacy. We owe it to you and we owe it to our country."
  • "We want to talk about two initiatives that we are working on to protect our environment"
  • Lisa takes the stage
  • "When we think about the environment, we think abut innovation"
  • 93% of Apple's facilities worldwide run on renewable energy
  • 100% renewable in 23 countries around the world (including US and all China stores)
  • 99% of Apple's packaging comes from paper that is recycled or eco-friendly forests
  • Apple introduces "Liam"... an automated robot that dismantles and recycles iPhones
  • "Apple Renew" is available at
  • Jeff Williams takes the stage to discuss health and ResearchKit
  • Largest Parkinson's study in history happened via ResearchKit in less than 24 hours
  • Apple now managing 20+ major health studies using ResearchKit
  • The goal of ResearchKit is to improve research... and it's turned out to be so much more
  • "Today, we are launching 'CareKit'", a framework that allows developers to build more advanced healthcare apps
  • Tim takes to stage to talk about products

Apple Watch

  • Top-selling smart watch in the world
  • "Today, we are introducing brand-new bands"
  • Woven nylon band in a variety of colors
  • New Sport and Leather bands in new colors as well as Milanese loop in Space Gray
  • Apple Watch pricing now starts at $299

Apple TV

  • "People are loving the new Apple TV"
  • More than 5,000 apps available on the Apple TV App Store
  • New apps being released all the time
  • New features coming to Apple TV: folders, dictation, Siri for App Store, Live Photos, etc.
  • New tvOS available TODAY

iPhone & iOS

  • Greg takes the stage to discuss iPhone
  • "We're here today to talk about a smaller iPhone"
  • "Some people simply love smaller phones"
  • Apple introduces the iPhone SE
  • "The most powerful 4-inch phone ever"
  • iPhone SE will have the same processing power as the iPhone 6s
  • Embedded M9 co-processor is always on
  • 12 MP camera with Live Photos, Retina Flash and 4K video
  • 802.11ac and WiFi calling supported
  • Apple Pay
  • iPhone SE priced starting at $399 for 16 GB model ($499 for 64 GB model)
  • Pre-orders available March 24, shipping March 31
  • iOS 9.3 overview
  • Night Shift: uses the devices clock and GPS location to discover natural lighting, shifting lighting automatically to be easier on your eyes
  • Notes: adding fingerprint passcode for added security
  • Health: added app suggestions into the Health app
  • News: various improvements including editor picks
  • CarPlay: more than 100 car models allow CarPlay with more onboarding over time
  • iOS 9.3 available as a free download TODAY!


  • "The perfect expression of personal computing"
  • Phil Schiller takes the stage
  • New 9.7" iPad Pro with Retina Display
  • "The majority of people switching to an iPad Pro are switching from a Windows PC"
  • Over 600 million PCs in use today that are over 5 years old
  • The iPad Pro is the "ultimate PC replacement"
  • Same materials used in the 12.9" iPad Pro
  • 40% less reflective than an iPad Air 2
  • 25% brighter than an iPad Air 2
  • "True Tone Display" measures the color temperature of the ambient light and adjusts the screen to match
  • Pro audio system with 4 speakers
  • Support for Pencil
  • New USB adapters available
  • 12 MP camera (panoramic up to 43 MP)
  • 5 MP FaceTime camera
  • New 9.7" iPad Pro starting at $599 for 32 GB, $749 for 128 GB and $899 for 256 GB
  • Pre-orders available March 24, shipping March 31
  • 12.9" iPad Pro also now available in 256 GB model for $1,099

CLICK HERE to watch the full event.

Posted on March 21, 2016 and filed under Apple TV, iOS, iPad, iPhone, Mac, Watch.